Intelligence for asset managers
Distribution intelligence for asset managers.
Eddric builds the intelligence layer behind fund distribution, turning every engagement signal your contacts produce into a clear answer to one question: who do we call next?
12 deployments · 4 asset managers · £410bn AUM under signal
Explainer
What is lead scoring?
Lead scoring gives every contact a single running number. It climbs when they show interest, and quietly cools off when they go quiet, so your team always knows who to call first.
01
Actions earn points
Every email open, factsheet download and webinar sign-up is worth points.
02
Points cool over time
Go quiet for a while and the score drifts back down on its own.
03
The number sorts your list
Top of the list means most ready to buy. That's where you start.
Two ways Eddric makes distribution measurable.
Distribution intelligence
SignalFlo
Tells your sales team who to call next, and what they care about, so every conversation starts warm.
Explore SignalFlo →AI-driven adaptive marketing
Adaptive Marketing
Your advertising reacts to the market in real time, promoting the right product, on the right channel, the moment investor demand shifts.
Explore Adaptive Marketing →Know which contact is on your site right now, and which fund they're reading about.
The first purpose-built signal aggregator and machine-learning scoring layer for asset management. Salesforce-native. Configurable by your operations team, with zero engineering involvement.
My Book
Multi-contact activation
Acme Capital · 3 PMs engaged in 7 days
87.4
Jane Roe (Fund Selector, Acme)
Viewing Gold Fund factsheet now
92.1
DDQ started. Northbridge Pensions
3 of 5 documents downloaded
76.0
How Eddric thinks.
01
Aggregate
Every signal, from every channel, into one place.
02
Score
Client-configured rules plus ML lift, no black box.
03
Surface
The right account, the right contact, in Salesforce where reps already work.
04
Act
A call made on Monday, not a report read on Friday.
Built for regulated markets.
Compliance first
Every automated decision written to an immutable audit log. Pre-approved creative only. No investment advice. Exportable FCA and MiFID II reports.
EU-hosted
Hosted entirely in the EU, with a GDPR DPA as standard.
Circuit-breaker protection
On extreme market events the system responds in under two minutes, defensive action bypasses normal stabilisation.
Ready to see which contact is on your site right now?
Book a 30-minute consultation. We'll assess whether SignalFlo fits your distribution model, no commitment.