AI-driven adaptive marketing
Advertising that moves with the market.
Eddric Adaptive Marketing reads sentiment, news, search and competitor signals in real time, and reshapes your campaigns across DV360, Google Ads and Meta the moment investor demand shifts. The right product, on the right channel, in the moments that matter.
Four modules. One intelligent platform.
Each module runs independently or as one integrated engagement, sharing a single compliance infrastructure with immutable audit trails and FCA-grade logging.
01
Sentiment-driven DCO
Continuously monitors institutional indicators, news sentiment and market signals to produce a weighted 1–5 sentiment score. Budgets and line-item activation adjust automatically as conditions shift, with a circuit breaker for extreme market events.
02
Programmatic management
Expert DV360 and CM360 setup, audience strategy, creative trafficking, bid optimisation and reporting, built for UK and European financial-services campaigns.
03
Competitor intelligence
Automated daily monitoring of competitor advertising across display, social and search. Weekly briefings surface share-of-voice shifts, messaging pivots and recommended counter-moves, with historical diffing.
04
Compliance infrastructure
Immutable audit trails, pre-deployment validation, GDPR compliance and exportable FCA / MiFID II reports, running beneath every module from day one.
Module 01. Sentiment-driven DCO
Static campaigns in dynamic markets.
Most ETF issuers run the same campaign mix regardless of market conditions. Crypto-ETF banners serve during a crash. Bond-ETF campaigns run during a bull run. Your advertising ignores the very market sentiment that drives investor behaviour, wasting budget and, in some conditions, actively damaging brand perception.
Without Eddric
Same campaigns, always
Static allocation regardless of market conditions. Crypto ads during crashes. Bond ads during rallies. Budget spent against the grain of investor intent.
With Eddric
Campaigns match market mood
Dynamic allocation that promotes defensive products in fear environments and growth products in confident ones, automatically, within minutes of a sentiment shift.
What we monitor
Eight independent data sources.
Weighted and synthesised into a single sentiment score, refreshed twice daily with full source attribution.
Institutional & market data
- —VIX volatility index
- —Treasury yield-curve shape
- —ETF fund-flow data
Financial news
- —Reuters, Bloomberg, Financial Times
- —CNBC and major wire services
- —Sentiment extracted per article
Retail sentiment
- —Social-platform sentiment (Reddit, X, StockTwits)
- —Financial-community discussion trends
- —Google Trends search interest
How the sentiment engine works.
Five layers, each with a specific role, from raw data collection to live changes in your campaigns.
Institutional indicators (VIX, yield curves, fund flows), financial news sentiment from major wire services, and retail sentiment from social platforms and financial communities. Eight independent sources provide redundancy, if any feed fails, the system continues to operate on the remainder.
Sentiment bands.
Line-item activation is configured per band. Each product maps to the band where it is contextually relevant.
Risk-off
Promoted: Bonds · Gold · Defensive equity
Neutral
Promoted: Broad market · Dividend income
Risk-on
Promoted: Growth equity · Crypto · Thematic
One signal, three channels
How sentiment becomes a campaign action.
A single sentiment score per asset group drives synchronised changes across your display, search and social channels, within minutes, with a full audit trail.
DV360. Programmatic display
Sentiment sets how much to show.
Bullish on an asset class? Long-direction products get the budget; opposing products throttle to a holding spend. The group score sets the umbrella budget, then individual products are weighted by direction, applied automatically, with no manual trafficking.
Google Ads. Paid search
Capture more of the demand spike.
When the engine detects a sentiment surge, bids step up 30–50% so you win more auctions, daily caps stretch to last the full spike, dormant event-specific keywords activate, and the ad group swaps between long and short products to match market direction.
Meta. Lead generation
Spend where intent is rising.
Lead campaigns lift budget and broaden audiences during high-activity windows for the relevant asset class, then return to baseline, with the same audit trail as every other channel.
Asset-class scoring
One score per asset group. Cascading down to every line item.
Each asset class gets its own scoring rubric, unique keyword taxonomy, volatility thresholds and event sensitivity. The group score sets the umbrella budget; individual products are then weighted by directional sentiment within the group. Built to scale from a handful of funds to portfolios of 50+ products without rewriting rules.
| Asset group | Example instruments | Key event triggers |
|---|---|---|
| Oil & Gas | WTI · Brent · Natural Gas | OPEC, Iran, supply disruptions |
| US equities | Nasdaq-100 · S&P 500 | Fed policy, earnings, VIX moves |
| EU equities | FTSE-100/250 · DAX · FTSE-MIB | ECB, UK / DE / IT politics, EU regulation |
| Precious metals | Gold · Silver | Inflation, safe-haven flows, USD strength |
Example taxonomy from a recent ETP issuer pilot. Rubrics are built per client.
What the engine outputs
A daily score. A plain-English rationale. A logged action.
Every score is paired with the themes driving it, the action taken on each channel and a confidence rating, so your marketing and compliance teams always see the why behind every automated decision.
Oil & Gas, example output
Score 4.2 / 5.0 · Optimistic
Confidence 0.82
- Summary
- Oil volatility elevated following OPEC+ supply-cut announcement. Strong directional alignment across social and news channels.
- Themes
- OPEC+ supply cuts · Iran sanctions risk · WTI above $85 resistance
- DV360 action
- Increase budget on 3x Long Crude ETPs by 40%. Suppress 3x Short Crude to holding spend.
- Search action
- Bid multiplier 1.4x on oil keywords. OPEC keyword pool activated. Long-Oil ad group enabled.
- Meta action
- Oil lead campaign budget +30%. Commodity-interest audiences broadened.
How we onboard
A phased build. Value from week three.
Each phase is a standalone capability that goes live independently. Most pilots are scoring live in shadow mode in week one and running automated DV360 budget changes by week three.
Phase 1
Core engine & display
Asset-class scoring, hierarchical budget mapping, DV360 connection, dashboard and weekly reporting. Live shadow scoring in week 1, automated display in week 3.
Phase 2
Paid search
Bid management, event-keyword activation, long/short ad-group switching and daily-cap management, extending the same signal into search.
Phase 3
Social lead generation
Meta lead-campaign budget optimisation and audience targeting aligned to your priority personas.
Want to see how this looks for your firm? Request a tailored proposal →
Why the engine behaves differently.
Algorithm-preserving
Never fully pauses campaigns. Budget throttling keeps DV360 Smart Bidding warm. Zero learning-phase resets when conditions improve.
Circuit breaker
Sub-two-minute response to extreme market events. VIX spike plus extreme-fear classification. Asymmetric urgency: faster on crashes than rallies.
Compliance-grade
Every rotation decision is written to an immutable audit log. Pre-approved creative only. Pre-deployment validation against a compliance whitelist before any change executes.
Module 02. Programmatic management
DV360 & CM360, managed end-to-end.
Expert programmatic setup, management and optimisation for financial-services campaigns across UK and European markets. Available as a fully managed service alongside the sentiment engine, or as a standalone engagement.
DV360 setup & architecture
Account structuring, insertion-order design and line-item configuration optimised for financial products.
Audience strategy
HENRY and ISAAC segment activation, custom audience building, first-party data integration.
Creative trafficking
CM360 tag management, creative rotation, frequency capping and cross-market versioning (EN, DE, IT).
Bid-strategy optimisation
tCPA, tROAS and fixed-CPM strategy selection and tuning per campaign objective.
Reporting & analysis
Monthly performance reports, attribution analysis and A/B test frameworks.
Compliance integration
Campaign tagging for regulatory audit, creative approval workflows and disclaimer verification.
Module 03. Competitor intelligence
Know exactly what your competitors are running.
Daily automated monitoring of competitor advertising activity across major digital platforms. AI extracts granular creative intelligence, formats, products, messaging and creative direction, and delivers a strategic weekly briefing every Monday morning.
Sources monitored
Major ad platforms & transparency tools
Scan frequency
Daily at 06:00 UTC
Briefing cadence
Weekly, every Monday morning
Competitor configuration
Fully customisable via dashboard
How the pipeline works.
01
Collect
Automated monitoring of competitor advertising activity across major digital platforms, daily at 06:00 UTC. Tracked competitors are fully configurable from your dashboard.
02
Analyse
AI extracts structured intelligence from collected data: ad formats in use, specific products being promoted, messaging value propositions, estimated activity levels and sample creative.
03
Diff
Each week's findings are compared against the previous week. New campaigns, messaging pivots and withdrawn activity are surfaced as discrete findings, each rated by severity and finding type.
04
Brief
A strategic intelligence brief is compiled and delivered via email every Monday morning, summarising what changed, which competitors are accelerating and recommended counter-moves.
Finding types.
Each finding is categorised and rated for severity so you can triage what requires immediate action versus passive monitoring.
Sample weekly briefing.
Intelligence Brief
Week of 3 March 2026
Vanguard
Increased bond-ETF display activity by ~40% this week across UK and Germany. Messaging shifted toward recession protection themes, “Capital Preservation” and “Safe Harbour” appearing in new ad copy.
iShares
Launched a new campaign series targeting millennials for thematic ETFs. Creative uses informal tone and short-form video formats not previously observed. Active across multiple social and professional platforms simultaneously.
Invesco
Withdrew all crypto-ETF activity from UK Meta placements. No replacement campaign detected. Estimated budget now redirected to NASDAQ-100 tracking product.
Recommended action
Consider accelerating thematic-ETF creative refresh to maintain positioning against iShares. Review bond-ETF suppression threshold. Vanguard escalation may signal early defensive rotation opportunity.
Fully configurable.
You control which competitors are monitored and which sources are tracked. Configuration is managed directly from your dashboard with no engineering involvement required.
- —Add or remove competitors at any time
- —Configure monitoring sources per competitor
- —Enable or disable competitors without deleting config
- —Dashboard search and filter by competitor, severity or finding type
Pre-configured competitors
Additional competitors configurable on request.
Module 04. Compliance infrastructure
Compliance built in, not bolted on.
The same compliance layer runs beneath every module. There is no separate product to buy or configure. Every automated decision across the platform is logged and auditable from day one, with CSV export available as standard.
Immutable audit trail
Append-only database across every module. No records can be modified or deleted. Every decision, sentiment classification, competitor finding, campaign change, is logged with timestamp, AI rationale and DSP actions.
Pre-approved creative only
The sentiment engine never generates or modifies advertising content. Only creative approved by your compliance team is served. The system selects from a configured line-item whitelist, not from open generation.
No investment advice
The system promotes product categories based on market mood. It never makes investment recommendations to end users. The classification engine outputs a sentiment band, nothing more.
Your data stays yours
Only public market data feeds the scoring engine. No customer data, fund data or proprietary information ever leaves your environment.
Emergency controls
Manual override and bulk pause / resume controls let authorised users intervene in automated rotations at any time. All emergency actions are logged in the audit trail.
CSV export
One-click CSV export of the full audit trail scoped to your organisation. Download timestamped records of every automated decision for compliance review and regulatory submissions.
GDPR compliant
No personal data is collected, stored or processed by the sentiment or competitor-intelligence systems. Monitoring targets public advertising, not individuals.
Designed around regulatory reality.
FCA
Audit-log structure and export format designed to satisfy FCA documentation requirements for automated financial-promotion decisions.
MiFID II
Decision rationale, execution timestamps and confidence scores preserved at every step. Supporting data available for best-execution and suitability documentation.
GDPR
No personal data enters the sentiment classification or competitor monitoring systems. Advertising is targeted at market conditions, not individuals.
Ready to make your campaigns market-aware?
Pilots run for 90 days alongside your existing campaigns. We instrument, monitor and report, you approve every configuration before it goes live. First competitor scans can be configured within 48 hours of engagement.