Lead scoring, in plain English
How do you know which leads are ready?
Lead scoring gives every lead a single running number. It climbs when they show interest, and quietly cools off when they go quiet — so your team always knows who to call first.
01
Actions earn points
Every email open, factsheet download and webinar sign-up is worth points.
02
Points cool over time
Go quiet for a while and the score drifts back down on its own.
03
The number sorts your list
Top of the list means most ready to buy. That's where you start.
Try it
Build a contact lead score
Pick the actions you think make a client more likely to buy. Each one adds points — then drag the slider to fast-forward time and watch Dana's score cool off.
Reading the number
From cold to red-hot
Why it matters
Spend your time where it counts
Without a score, every lead looks the same and reps chase whoever shouted last. With one, even the busiest day starts in the right place: at the top of the list, with the people most ready to buy.