Lead scoring, in plain English
How do you know which leads are ready?
Every lead gets one running number. It climbs with interest, cools with silence, and tells your team who to call first.
Actions earn points
Every email open, factsheet download and webinar sign-up is worth points.
Points cool over time
Go quiet for a while and the score drifts back down on its own.
The number sorts your list
Top of the list means most ready to buy. That's where you start.
Build a contact lead score
Pick the actions you think make a client more likely to buy. Each one adds points. Then drag the slider to fast-forward time and watch Dana's score cool off.
Dana
Meridian Pensions
53 points, Warm
Drag the time slider to watch points fade.
What Dana has done
Raw points 53, cooled to 53
Reading the number
From cold to red-hot
Cold
Just looking. Keep nurturing; there's no rush here yet.
Warm
Showing real interest. Worth a light, helpful touch.
Hot
Actively evaluating you. Time for a real conversation.
Very Hot
Ready to talk right now. Call today, while it's warm.
Spend your time where it counts
Without a score, every lead looks the same and reps chase whoever shouted last. With one, even the busiest day starts in the right place: at the top of the list, with the people most ready to buy.