Working notes from Eddric.
What we see across deployments, written for distribution leads and marketing directors at asset managers.
Your ETF advertising ignores market conditions — that costs you.
Most ETF issuers run identical campaigns whether markets crash or rally. The result: wasted spend, tone-deaf messaging, and lost investor trust. Here is how sentiment-aware advertising changes the equation.
Read21 February 2026
7 min read
You are flying blind on competitor advertising. Here is what you are missing.
ETF issuers rarely know what competitors are running until campaigns are already live for weeks. Automated ad library monitoring changes that, giving you a strategic window most firms ignore.
Read14 February 2026
9 min read
Automated advertising and FCA compliance: what you actually need to build.
Financial promotions rules do not prevent automation. They require auditability, pre-approval, and clear governance. Here is the compliance architecture that makes automated ETF advertising defensible.
Read7 February 2026
6 min read
Measuring share of voice in ETF advertising: what the data actually shows.
Share of voice in ETF advertising has been unmeasurable until ad transparency tools opened the door. Six months of tracking five major European issuers.
Read1 February 2026
7 min read
Circuit breakers in automated advertising: why asymmetric response times matter.
Automated advertising systems need fail-safes that pause faster than they resume. The architecture behind circuit breakers and why getting the timing wrong creates reputational risk.
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